Tony Feeney was born to a middle class family in Chicago, IL. When he was young, he had no interest in anything but hockey, Irish beer and nudie magazines. He took his first drink at age 6 and has been hooked ever since. He accidentally received a neighbor's issue of JUGGS magazine at age 7, and immediately became a subscriber. To date, he is their most loyal customer, having purchased every issue since 1977.

When Tony turned 18, he tried out for the US Olympic Hockey team as a defenseman. He stayed on with the team until he was the last player cut, one month before the Olympics. The final spot was a dogfight between him and Brian Leetch, and the coach selected the more talented Leetch. Disgusted by the experience, he cursed the team and went to play for the Irish National squad. Up to that point, Ireland had never made it to the winter games in hockey. However, in 1988, they were headed to the Olympics in Calgary.

Tony was one of the stars for Team Ireland, contributing 4 goals and 11 assists in the seven games. Ireland finished fourth, narrowly missing the Bronze medal. Their achievement was easily the most inspirational moment at the games. It restored the pride of the Irish, and put their country back on the map as a competitive team. The disappointing U.S team on the other hand, was eliminated well before the medal round.

Upon his return to Ireland, Tony and his teammates became national heroes. They did the talk show circuit and made appearances at public events. Feeney accepted a contract to pitch Killian's Red in commercials and other endorsements. He also accepted his dream job as a truck driver for Guinness Beer in Dublin. Life was good.

Two years later, Killians revoked Tony's contact due to his employment with Guinness. Killians cited competitive conflict of interest. Guinness, in turn, also fired him less than a month later, when large shipments of beer began disappearing from his truck and the local distribution warehouse. An investigation for the missing brew, led police to the Feeney household, where they seized approximately 1200 liters of Guinness beer in kegs, bottles and cans-far less than the 72000 liters reportedly missing. Tony was on the run. He hastily fled the country and headed back to the U.S. His face was splashed throughout the news and tabloids on European TV and newspapers. Once a symbol of Irish pride, Tony' had now become the shame of an entire nation.

Once he returned to the States, Tony bounced around the IHL, AHL, NAHL and CHL. Because of his fugitive status, Tony changed his name regularly playing under such names as Tony de Tiger, Tony Baloney and Meany Feeney. During his time in the NAHL, he donned a mask and played under the moniker of "The Masked Marauder"; for fear that several of his former Irish teammates might recognize him and notify the authorities. This is how he would spend the next 12 years.

In July 2002, Scotland Yard uncovered a major conspiracy. Hanley Shamus O'Brien was discovered hung by the neck in his apartment. In his suicide letter, he mentioned the illegal activities of his gay lover Simon Patrick McMurtry, VP of Distribution for Guinness. The 9-page letter detailed embezzlement, racketeering, fraud and the theft of beer from the Dublin Distribution Center. It also mentioned that McMurtry planted the evidence at Feeney's house, knowing that Tony would never call the authorities; for fear that he would have to return the beer. An investigation into McMurtry got him arrested and convicted on over 200 counts of fraud and larceny. He was sentenced to life imprisonment, but will be available for parole in 2005. Tony was exonerated and came out of hiding.

After McMurty's conviction, Feeney slapped the Guinness Corporation with a $1.1 billion lawsuit. The two parties settled out of court, for $1,000 and a lifetime supply of Guinness, a paid subscription to JUGGS and the video game Frogger. Because he was now cleared of any wrongdoing, Ireland invited him back to rejoin their Olympic team. Feeney rejected the offer and chose to remain the US, but he wanted to play hockey. His mentor and friend, Al Secord suggested that Tony join the Chicago Bulldogs, a team of misfits with checkered pasts, much like him.

Tony immediately fit in with his new teammates. His popularity with his team has risen since he occasionally provides them with some Guinness Dark. Currently, he plays defense for the Bulldogs and continues to drink heavily.